Email is the ultimate tool for staying close to your customers.

If you rent attention from social media platforms or sell at events, you're merely sharing your potential customers with thousands of other sellers. Email allows you to build a direct and personal relationship with each of your loyal followers.

Because you own your email list, you can be 100% sure that you're reaching as many readers as possible and making the strongest impact on their lives. In this class you'll learn:


  • Why building an email list is important
  • Social media vs email marketing
  • What do you need to start building an email list
  • How to choose the best email marketing service
  • How to grow your email list and get more subscribers


This Webinar is a good fit if: You're a local business, sell online through Facebook, Instagram, Etsy, TikTok, or in-person at vendor events.

It's all about how to take what you're already doing and amplify it by using the right tools and strategies.


This event is sponsored by NorCal SBDC and Hacker Lab. In order to participate, you agree that Hacker Lab may share the following information with the SBA: First and last name, email address, phone number, and business name. Additionally, you’ll be asked to sign in and provided with a survey on the day of the event.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Hacker Lab with accommodation requests.

    About the Instructor

Email List Building - Why you should start building an email list right now
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Cancellation Policy

Please be aware: Most of our one-on-one classes require students to register at least 48 hours ahead of class time, after which they will be marked 'Not available'. Our regular cancellation policy of 48 hours of advance notice also applies.